Hastin AB Dumadi, Minister Counsellor and head of the Economic Department of the Embassy of the Republic of Indonesia in Singapore, in Kompas (October 6, 2021)
Summary by Made Ayu Mariska (Photo credit: UNICEF)
The South Korean boyband BTS appeared at the 76th General Assembly of the United Nations. This shows that Korea takes their soft power diplomacy seriously. According to a report by US National Public Radio (NPR), BTS is estimated to contribute at least US$5 billion to the economy each year. In addition, BTS attracts tourists to South Korea through its concerts, while also advancing the country’s fashion, merchandise and food industries, among others.
Just like South Korea, Indonesia has great potential to advance its creative economy. Many Indonesian entrepreneurs have contributed to and invested in the creative sector through movies on Netflix and international film festivals, being featured in Hollywood blockbuster movie soundtracks, fashion weeks, and culinary diplomacy.
There are four key factors required to advance Indonesia's creative economy:
First, strong will, especially from the government, is needed to give priority to the strengthening of the creative industry as one of the sources of economic strength.
Second, all crucial parties must put in the hard work.
Third, consistency in regulation, creation and maintaining quality to build strong branding for Indonesia and contributors to the creative industry.
Finally, strong collaboration among all stakeholders will lead to success by creating a conducive creative-economy ecosystem. The government, private sector, and talents must work hand in hand to move forward.
If Indonesia can bring together all the various elements needed for such an ecosystem, this sector can undoubtedly become a great driver of economic growth.